You know back in January there were rumors afoot that Matt Cutts was inimating that he might be ready to try something different. Something other than being the poster boy of Google and the search engine optimization (SEO) community.

I was this quote from Matt's blog that raised the eyebrows…

"I love working at Google, but at some point my wife is going to wake up and smell the coffee. She’ll say 'Hey, we agreed we’d try this Google thing for four or five years, and then I’d get to pick what to do next. It’s been like eight years now! When do we move on to our next adventure?'"

But it's a month later and I haven't heard any more on this topic, and that's a good thing. Matt Cutts is all about ethical SEO methods, and he tries to make sure that search engine spammers aren't the ones getting the good results in Google. Although Matt and the BlackHat community hold a mutual respect for each other I think … at least, it seems that way to me.

Matt works for the quality group of Google, specializing in SEO issues. He is one of the co-inventors listed upon one of the most well-known patent filings from Google: "Information retrieval based on historical data". He wrote SafeSearch, Google's family filter. He was the first to publicly propose to use historical web site information to identify link spam.

Matt Cutt's blog is the semi-offical source for upcoming Google ranking updates. So, many of us are glad Matt's around to answer questions and give guidance. It's nice to have a guy who knows what he's talking about at the keyboard.

Search Engine Strategies returns to New York for its 8th year! The industry converges for a week of spirited discussion, high-level learning and attendees leave with actionable battle plans to go forward with for their companies. For SES Alumni, there will be so much new content and developments that you'll need to stay on top of and should consider bringing your whole team!

Event Overview

• Delivers real-time actionable information you need to grow your business through search engine marketing;
• Teaches the ins-and-outs of search engine marketing from top search experts and the search engines themselves;
• Provides a unique setting to network with fellow marketers and search engine industry professionals and discuss the trends in search engine marketing;
• Grants access to the world's most comprehensive gathering of search engine marketing & optimization-related solutions providers and potential partners & affiliates.

What You Will Learn

• How search engines list web sites for free and through paid placements;
• How to get free "organic" traffic by building a site that pleases search engines and your visitors;
• How to efficiently purchase listings guaranteed to rank your company at the top of search engine results;
• How to calculate the roi of your search marketing efforts by tracking your visitors from the time they hit your site until they buy—and get tips on improving conversion if they don't!
• How to build links that generate traffic to your web site, and how to avoid the penalties of "spamming" the search engines;
• What's coming next in the constantly evolving world of web search, and how you can profit from those changes.

SES New York  | April 10-13, 2007  |  Hilton New York

Related Link: New York Car Insurance Quote free quotes

You can now target your PayPerPost (PPP) campaigns based on Google PR, Alexa score and topic and domain.

It's getting a lot of thumbs up from the advertisers. Honestly, I like it, but not sure if they will be able to pull it off or not. I recently ran an ad with PayPerPost where I was very detailed about what I wanted, but still a very easy post to make for the publishers. I guess because I was so specific I didn't get even one taker.

I chalked it up being a little more focused on who I wanted posts from. Like I wouldn't accept any MySpace and I wanted PR3 or higher. I asked for the bloggers to some how be related to the niche I was campaigning for. So basically, I'd already narrowed myself … and for that, I got zip.

My guess is that the publishers will need to get educated and come around to what the advertisers want if they want to get paid for posting. Otherwise, it's best to just enjoy your blog and forget the PPP aspect. PayPerPost's move towards segmentation is a clue that the blog advertising market is heading in a new direction.

Google really wants you to share your personal information with them, and in an effort to get a little closer to you and all that valued marketing info … they're now offering a personalized Google account. Here's what Google says….

When you're signed in to Google Accounts, you'll now get more relevant, useful search results, recommendations and other personalized features. For example, if you use Google Bookmarks or Google Search History, you'll get more targeted web search results and recommendations for videos or gadgets. You can easily access these recommendations by adding the Interesting Items" gadget directly to your personalized homepage.

Like most of you, I have a Google email account … so, like you I'm probably going to cuddle in a little closer with this search mega-giant.

In 2006, a district court in Hamburg had awarded Giersch victories at both the preliminary and final stages of their litigation with Google. Google was ordered to remove all Gmail references from their German services.

Now, Giersch has also filed lawsuits to defend more recent registrations of the trademark in Switzerland, Norway and Monaco.

Google offered to buy the trademark rights from Giersch for $250,000, but Giersch turned them down saying that Google's behaviour is "very threatening, very aggressive and very unfaithful." I know a few booted affiliates who would agree with that assessment.

As an intersting sidenote, Google also had to rename their Google Mail service in the UK in 2005. That time they lost to research firm IIIR whom had registered "Gmail" for its financial analytics software. Google did an out of court settlement that time.

Maybe if they had offered Giersch more than $250,000 they would have their trademark in Germany. Doesn't that offer seem a tad low?