There's a lot of chatter around the Net right now about the letters that Google is sending out to some of their AdSense publishers. The keywords here is "some" are getting them, while others are not.

I personally don't practice artbitrage, although I get it, clearly I can't speak from experience. What I'd rather do is point you in the direction of a few quality postings on the topic and let you get yourself educated.

Post to read are:
http://www.shoemoney.com/2007/05/19/adsense-arbitrage-just-the-facts/
http://www.jensense.com/archives/2007/05/google_adsense_16.html

That's it. You won't learn what arbitrage is, but if you're practicing it … get straight on what's going on.

Hey affiliates want to have your mind blown? SEOers have know about this for some time, but most affiliates don't … so, give it a try and I'll bet you utter something like "Wow!"

Open a browser window and type in:
http://whois.domaintools.com/put-your-domain-name-here.com
You have to replace put-your-domain-name-here.com with your actual domain name.

Mindblowing isn't it?! There's so much info about you readily available on the Net.

So, next time an affiliate tells you they're keeping all their domains a secret, enjoy the humor of that comment.

With eBay holding a sweepstakes that encourages its PowerSellers to become affiliate-merchants, one has to wonder if eBay is getting into the affiliate network game. Sure looks like it to me.

eBay has expanded its affiliate program to allow their merchants/sellers to get rewarded for driving traffic to their own eBay.com listings.

The eBay Promote It Sweepstakes gives Powersellers registered as an eBay Affiliate, the chance to win any one of 25 cash prizes for using their off-eBay website, blog or online store to drive traffic to their own listings.

I received a nice email from Google today letting me know that they've upgraded their analytics tool. Here's the deatils….

We are happy to announce the release of a new version of the Google Analytics reporting interface. Since you are an existing user, you will automatically be upgraded - there is no action required on your part. To access this new version click the "View Reports" link next to any profile in your account by logging in at http://www.google.com/analytics.

For a smooth transition, we've listed some helpful resources and notes below.  Also, you will still be able to access your old reporting interface for at least a month by clicking "Previous Interface" below the "View Reports" link for any profile in your account. Other than a few improvements detailed in the version notes below, your data and configuration settings remain unaffected by your choice of interface and your data continues to be tracked in the same way as it was prior to this redesign.

*What is new?* In the new version, your reports have been redesigned for clarity, greater visibility of important metrics, and ease of use.  Here are just a few of the features you'll notice:

- Email and export reports: Schedule or send ad-hoc personalized report emails and export reports in PDF format.     

- Custom Dashboard: No more digging through reports. Put all the information you need on a custom dashboard that you can email to others.      

- Trend and Over-time Graph: Compare time periods and select date ranges without losing sight of long term trends.     

- Contextual help tips: Context sensitive Help and Conversion University tips are available from every report.The new interface has everything the previous interface had and more. In addition, links within reports make it easier to navigate related information and explore your data.

The following resources are available to help you get the most from the new Google Analytics interface:

- Report Finder Tool: will help you see where data from the previous interface is located within the new version (it is also linked to from within your reports on the left nav menu.     

- Product tour:        http://services.google.com/analytics/tour/index_en-US.html     

- FAQs for more details about the new version:
http://www.google.com/support/googleanalytics/bin/static.pypage=FAQ.cs

- Help Center: includes articles related to the new version:         http://www.google.com/support/googleanalytics/     

- Support: if you encounter any issues with the new version that you can't resolve with the help center, you can contact our support team through the Contact Us link at the bottom of the help center web page, or receive higher-touch support through a Google Analytics Authorized Consultant. Find one here:        http://www.google.com/analytics/support_partner_provided.html      

- Analytics Help Forum: If you would like to discuss the new version or get tips from experienced users, please visit the Analytics Help Forum in English within Google Groups at:        http://groups.google.com/group/analytics-help