Affiliate Marketing is all about referral sales … sales that are generated as a direct result of an affiliate’s efforts to market the merchant’s product or services.

Affiliates do all the marketing up to and including, leading the potential client to the merchant’s website. But, it’s 100% up to the merchant to convert that lead into a sale.

If the merchant pays affiliates based on the actual sales they generate, then be forewarned that affiliates will be looking at the merchant’s website for its sales conversion potential.

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