Posted by Bobbie | Posted in Affiliate Blogger, Affiliate Marketing | Posted on 02-12-2008
What do all “super affiliates†want more than anything else? Let’s say it together, they want to get paid and get paid handsomely.
So, what does it take to keep super affiliates on their game and advertising for your business? Well, you could say money again and while that wouldn’t be wrong, the answer has a lot more to do with the assurance of potential for income.
You see some merchants are floundering with the concept of “the cookie†and how long a cookie should be set for. They think that if they shorten the lifespan of the cookie that they won’t keep paying for the affiliate to acquire the same lead several times. So, what you might see in various affiliate programs are merchants who short the affiliate by only giving them a 48-hour window to deliver a lead from the customer’s initial click-through.
Statistics show that most customers will visit a site an average of five times before completing the lead or sales process. I’m thinking that the merchant’s 48-hour window might be a wee bit narrow for the affiliates to get what they want from the transaction and a little short-sighted for the merchant since “super affiliates†aren’t likely to want to help them as a result.
That’s short-sighted thinking. Studies show 98% of sales come within the first 48 hours after a person clicks through to a site. If that’s the case, why wouldn’t you extend that cookie for the maximum time allowed, because it makes the affiliate happier. In fact, some affiliate networks are equipped to track sales as long as 180 days after initial click-through.
If it’s not glaringly obvious, let me say it simply for you. Super affiliates like merchants who set cookies for extended periods of time. The potential for income from their advertising efforts to your potential customers is much greater and for them, that translates to more income return for their efforts to market you.
Super affiliates are “basically, commissioned sales people with the whole world to work for, who can walk away at the drop of a hat. Super affiliates are in the driver’s seat in their relationships with marketers, not the marketers. So you should treat that affiliate as you would anyone in the power situation. They are top producing digital sales people, pay them well and make sure they’re happy.
So, what do all “super affiliates†want? To be paid well and to be ensured happiness throughout the process.
About the Author:
Bobbie Grennier is an SEO copywriter and SEO web site writer at www.SEO-Writing.com. She publishes several blogs, but you’re most likely to be interested in her Webmaster Blog at www.affiliateblogger.com, webmaster.typepad.com and www.affiliate-marketers.net. Visit her web sites www.wild-wolf.com or www.wildwolf.ws for more SEO information or FREE reprint articles.