The Direct Marketing Association's (DMA) Internet Marketing Advisory Board announced a Best Practices for Online Advertising Networks and Affiliate Marketing.

The DMA list is a simple five rules, but important rules that set a generalized guildline for the Affiliate Marketing Industry … something sorely lacking.

The only rule I see as having possible difficulty in obtaining,is the full disclosure of their eligible sites. These Marketing firms keep their sites a virtual secret to stay on top of their game … not something they would readily share.