Don't cry foul! Be smarter with Google's Adsense Smart Pricing.

You can't blame Google for wanting to do right by their merchants, and try to get them the best qualified traffic possible. Google's attempt to deal with the arbitrage issue has caused some problems for their legit publishers as well.

I'm talking about Adsense Smart Pricing, which was Google's original answer to dealing with arbitrage junk-clicks. It's definitely having an effect in favor of the merchants, but guess what … it's got a wicked backlash to it that is hurting those White Hat Publishers as well. Opps!

The problem is that there are poor quality advertisers/merchants out there as well. And if your site happens to run in the same keyword set that those poor quality advertisers do, then you've got problems my friend.

What happens is the the consumer comes to your site, clicks the Google ad and lands on the crappy advertisers landing page … the consumer then bails on that crappy site immediately.

What's that mean for you? Means Google is going to punish you for sending that advertiser what they percieve as bad traffic, when you were not at fault at all. Oops! 

So, there is something you can do combat the evils of the bad advertiser syndrome.

Log into your AdSense account and then wander on over to the Adsense Setup area … look for the Competitive Ad Filter and click on to it. In the box of URLs to block, paste in a copy of this list of Bad Advertisers to be Blocked.

Do this and you'll made a big dent in the amount consumers fleeing from your Google links. Life will be good again!

Marketers have found that blogs are excellent tools for communicating with their audience. Anyone who has something to sell or an idea to promote can benefit from using blogs.
Search engine marketers especially favour blogs because they have a number of features that make them the darling of search engines.

1. Fresh, Updated, Relevant Content

When you write a good blog about a theme that youre passionate about and post to it frequently, youre creating fresh, keyword-rich, content that search engines love.

2. Natural, One-Way Links

Search engines view links to your site as a recommendation of your site content. More links pointing to your site or blog boosts your visibility and search engine rankings.

Google gives more weight to natural, one-way incoming links, and blogs make it easy to get two types of one-way links to your site.

· Similarly Themed Blogs

A well-written, authoritative blog, with unique content, is likely to get linked to from a number of other bloggers writing on similar topics. These are natural links that are viewed highly and given more weight by search engines like Google.

· RSS Feed Syndication

Blogs and the RSS feeds built into them, help you build valuable, one-way links to your site by syndicating your content online.

3. Get Indexed Within Hours

When you post to a blog it pings a number of services that list blogs. This notifies the service that your blog has been updated.

Search engines like Google give more weight to blogs that are updated regularly. It is possible to get your pages indexed in Google and other search engines within hours of writing your first blog post.

Compared to the time it takes to index a website (days, even weeks), you can see why blogs are better search engine optimisation tools than static websites.

Indirect SEO Benefits of Blogs

Besides the SEO benefits, a well-written, authoritative blog can also create publicity and branding for you, which promotes even more people to read and link to your blog.

Priya Shah is a partner in the search engine marketing firm, SEO & More.

1: Accessibility

Search engines must be able to access your web pages. If search engines cannot parse your web pages, then they will ignore your site and you won't get good rankings.

Make sure that your web server does not return any error codes when search engine spiders visit your web pages. If your server returns an error code, search engines will not index your site.

The correct code should be "200 OK". You can check the status code that your web server returns to search engines with IBP's search engine spider simulator (free).

In addition, make sure that the HTML code of your web pages does not contain errors that prevent search engines from indexing your site.  The content of your web pages must make sense to search engines. Do not use images or Flash to present the main content of your web pages.

2: Site and information architecture

Your web site should have a good site architecture to make sure that it is not just a collection of random web pages. The pages of your web site should be related by topic and they should show search engines that your web site is relevant to a one topic or niche.

This is very important because most major search engines seem to use latent semantic indexing in their ranking algorithms.

3: Keywords choice

Choosing the right keywords is one of the most important steps that determines whether your SEO efforts are successful or not. Consider hiring an SEO Writer.

It's best to focus on 2 or 3 word keywords for search engine optimization. One word keywords are less likely to convert to a sale, and they are also much more competitive. So, focus on keyword clusters of two and three keywords together.

4: Content

Web sites that only offer articles and affiliate/AdSense links that can be found on dozens of other web sites will have a harder time getting search engine rankings.

Try to create unique and trustworthy content that separates your web site from the others. Write — and write more — unique content for your web site to make sure that your web site becomes the best resource of information for that topic/niche.

5: Inbound links

Without good inbound links, it is impossible to get high rankings on major search engines. You should get as many links as possible from related web sites. The more targeted and relevant the link, the more it will help your search engine rankings.