Affiliate Blogger by Bobbie Grennier - Affiliate News, Affiliate Help Tips and Affiliate Marketing Programs

December 16, 2006

Affiliate Tips for Blogs

I was reading a few relevant tips from Darren at ProBlogger about some Do's and Dont's for professional business blogs. I wanted to pass on his wisdoms because I think that they're right on the money, no pun intended.

These are the same strategies I use on my blogs Affiliate Blogger, Affiliate Marketers and Affiliate Blog.

The topic was about what to do if you have viewers coming to your blog, but they never buy anything through you. The advice is sage:

  • Product relevancy and quality - unless the products you're promoting relate to the content/topic of your blogging you're wasting your time. Not only should they be relevant - they should be quality affiliate products. Don't get sucked into promoting something just because it relates to your site. Test it for yourself and if it's rubbish - stay clear. You can hurt your own reputation by recommending second rate products.
  • Traffic - the more people that see the promotions you run the better. While traffic isn't the only factor, it is certainly a big one. Work at drawing people to your blog and particularly to the pages that you are featuring affiliate promotions on.
  • Placement - affiliate links IN content tend to out perform promotions that you run in sidebars or banner ads. One genuine review of the product (see next point) seen by a handful of readers can be much more powerful than a banner at the top of your blog seen by many readers.
  • Your reputation and 'Sales Pitch' - I find that affiliate products work best for me on sites where I have a loyal readership of people who respect what I say and when I give genuine recommendation that show not only the positives of a product but the weaknesses in it. The way you promote the product is as influencial as almost anything else. Don't hype, don't lie and don't spin it.
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    July 1, 2007

    Attention Age Doctrine

    I get a lot of emails from all sorts of Marketers. I don't post that much about those emails because, well frankly most of them are just spammy crap.

    Once in a blue moon I'll get one that's really got some merit to it, and then I'll share it with you.

    Your readership is valuable to me. I value your attention to the posts I blog about, and it's that attention that's given rise to the post I'm doing today.

    There's a lot of discussion that we're heading into a new age of Online Marketing, pushing Permission-based Marketing to its limits.

    A fairly well known marketer named Rich Schefren has released a new report called Attention Age Doctrine. This report outline's his predicitions for the near future of Online Marketing.

    Like you, I said to myself … Oh great, another get rich quick scheme being hatched. I don't know about you, but I'm so sick of those tired old pitches full of hype and BS.

    I decided to sign-up for Rich's free report and see what he had to say. I was expecting the same old song and dance, but that's not what I got. I was plesantly surprised.

    Oh sure, there's a bit of that hype and zeal that marketers use, but there's also some meat to this dish … and it's worth the read. Very much worth the read.

    If you look at Rich's list of clients, it's a "who's who" list of the top online marketers. Rich has been around awhile and has spawned some of the most widely used marketing strategies online to date.

    Many of these online marketers are still doing business using traditional techniques, but they are listening to Rich's counsel and I can see how many of them are heading in this new direction that Rich's report outlines.

    For the last month Rich has been writing his new Advisory report. It's called The Attention Age Doctrine.

    The Attention Age Doctrine talks about the new environment of the Internet and where the Market is heading. I think he's dead-on in his analysis.

    Unlike his Internet Business Manifesto Trilogy, this advisory will be available only for a limited time.

    My advice … reserve your copy now: The Attention Age Doctrine.

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    November 15, 2006

    Blog Honor Not Just Stinking Badges

    We don't need no stinking badges! Or do we?

    Jim Kukral at BlogKits has come out with a new viral idea to help the blogging community gain integrity while still earning an income from blogging. They're offering a BlogHonor banner for free with the following pledge by the blogger:

      Thank you for reading my blog. You're here because you've clicked on the "Blog Honor" badge on my blog.

      What does Blog Honor mean? It means I have chosen to pledge to you the following:

      I will endeavor to continue to bring you the highest quality content that I am capable of

      I promise to attempt to disclose or clearly mark any content or advertisements or other monetization attempts that help me keep my blog operating

      I pledge to never write "fake" blog content solely for the purpose of trying to generate revenue without complete and clear disclosure. With exception, my blog may exist for business purposes, therefore I use it to talk about products & services that relate to my business, thus assisting me in generating leads & sales for me indirectly
      In return, I hope that you will continue to read my blog with the knowledge that I produce my blog out of a passion for the topic I write about, and not because I'm hoping to fool you into making money for myself.

      Please note, I have nothing against generating revenue from my blog, in fact, your ongoing support of my sponsors and advertisers (text links, partner ads, etc…) helps me keep my blog operating so that I may endure to create better content for you.

      I do appreciate your support. Continued thanks for your readership.

    According to BlogKits, the reason for the honor badges is that … right now we are at a critical juncture in the blogging community, where we (bloggers) can either find ways to band together to keep our integrity intact, or continue to let blogging get a bad name.

    Blog Honor Badges were conceived by Jim Kukral, publisher of ReveNews.com and founder of the BlogKits Affiliate Marketing Blogging Network. Badge Artwork conception and creation by Whitecapstudios, specialists in blog design.

    The big question is how to enforce abuse of the honor badge … If you believe you've found a blog that isn't practicing what they preach, then send it to us with your comments at info at blogkits dot com. We'll investigate it when we can and if we believe the blog is not representing our core values, we'll ask them to remove it. Beyond that, what can we do? We're not the blog police.

    Bloggers, if you want to display this banner on your blog, then you need to stop cloaking those affiliate links and hiding them inside your content areas. Even in this post, I have keywords lighting up that link to my other resources. Does it matter that they're affiliate links or not? What I'm seeing other bloggers do is post a visable and static message on their blog "This Blog contains Advertisements" or they're adding this tag as the first line of their post if the post contains monetization links. It seems to be the path taken by top-notch bloggers.

    But, what I really want to know is … Jim, when are you going to get BlogKits live?!!

    I have forum thread started on the topic of BlogHonor at 5 Star Affiliate Marketing Forums that you might want to join in.

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    December 18, 2007

    Google's Publisher Tools

     Drive more traffic to your site
    Help people discover more of your web pages with Google webmaster tools
    Google's suite of webmaster tools provides you with a free and easy way to make your site more Google-friendly. They can show you Google's view of your site, help you diagnose problems, and let you share info with us to help improve your site's visibility in Google's search results.
      

    Recognize traffic trends with Google Analytics
    Get easy access to intuitive graphs that show exactly what's happening on your site. You can pinpoint exactly which links and pages on your site are popular with your readership and which aren't. Or see exactly where your readers are coming from - which website, country, state and city.

    Drive traffic to your site with Google AdWords
    With Google AdWords you create your own ads, choose keywords to help us match your ads to your audience and pay only when someone clicks on them. That is, you only pay when your advertising works.

    Make it easier for users to find your content with Google Base
    Google Base is a place where you can easily submit all types of content, which we'll make searchable on Google properties. You can describe any item you post with attributes, which will help people find if when they do related searches.

    Harness the power of Google search to create a free Custom Search Engine
    Create a highly specialized search engine that reflects your knowledge and interests. Place it on your website, and using our AdSense for Search program, make money from the resulting traffic.

     Add interactivity and community to your site
    Enrich your site with Google Video
    Explore    

    Google Video and you'll find a wide selection of content that can be displayed on your site, for free. It's fast and easy to upload a video or embed videos on your site to instantly share them with your users.Engage your readers with Blogger
    Use a blog to easily update your readers with your news, photos and videos and encourage feedback and interaction through user comments. Choose from a range of designer templates to get started in minutes.

    Integrate Google's interactive maps into your site's data using Google Maps API
    Integrate your site's data into Google's interactive maps and embed them in your web pages with JavaScript. You can plot points and lines and display information windows with the Google Maps look and feel. The Google Maps API is a free (beta) service, available for use on any website that is free to consumers.

    Enable your users to work together more effectively with Google Apps
    Google Apps provides your users with innovative applications to help them become more productive through better communication and collaboration. Give them the tools they need with your own special branding, color scheme and content. Take advantage of Gmail, Google Talk, Google Calendar, Docs & Spreadsheets and Page Creator and have it all hosted by Google without any hardware and software to install or maintain.

    Share documents and spreadsheets online with Google Docs & Spreadsheets
    You and your colleagues can collaborate in real time, even from different locations, and everyone will always see the most current version. AdSense publishers can use Google Docs & Spreadsheets to create and share site content, edit webpage mockups in HTML or text, or manage marketing plans, contracts, proposals, and budgets.

    Collaborate with your users with Google Groups
    Create a customizable group to co-author pages with your users, upload and share files (including photos), form email lists and start discussions.

     Generate more revenue with AdSense features
    Earn more by spreading the word about AdSense and Firefox through referrals
    By adding a referral button to your site, you can help connect users to useful products like AdSense and Firefox - while generating additional earnings in the process. If you're not already an AdSense publisher, you'll need to sign up in order to use referrals.

    Combine Google search and AdSense with AdSense for search
    Adding a Google search box to your site means monetizing more web pages while offering your users an even better site experience. Visitors hang around longer, since they can search from right on your site. And since AdSense serves targeted ads on search results pages, you can make more money from your Google search box as well. If you're not already an AdSense publisher, you'll need to sign up in order to use AdSense for search.

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