I was reading a few relevant tips from Darren at ProBlogger about some Do's and Dont's for professional business blogs. I wanted to pass on his wisdoms because I think that they're right on the money, no pun intended.

These are the same strategies I use on my blogs Affiliate Blogger, Affiliate Marketers and Affiliate Blog.

The topic was about what to do if you have viewers coming to your blog, but they never buy anything through you. The advice is sage:

Product relevancy and quality - unless the products you're promoting relate to the content/topic of your blogging you're wasting your time. Not only should they be relevant - they should be quality affiliate products. Don't get sucked into promoting something just because it relates to your site. Test it for yourself and if it's rubbish - stay clear. You can hurt your own reputation by recommending second rate products.

Traffic - the more people that see the promotions you run the better. While traffic isn't the only factor, it is certainly a big one. Work at drawing people to your blog and particularly to the pages that you are featuring affiliate promotions on.

Placement - affiliate links IN content tend to out perform promotions that you run in sidebars or banner ads. One genuine review of the product (see next point) seen by a handful of readers can be much more powerful than a banner at the top of your blog seen by many readers.

Your reputation and 'Sales Pitch' - I find that affiliate products work best for me on sites where I have a loyal readership of people who respect what I say and when I give genuine recommendation that show not only the positives of a product but the weaknesses in it. The way you promote the product is as influencial as almost anything else. Don't hype, don't lie and don't spin it.

Ros Gardner caught my eye today with her post about Kanoodle changing names and modifying their business strategies. It figures huh, right after Google dances on their affiliates again … we go over to Kanoodle and join, paying the stinking $1 for them to process us … really to get our credit card info, which is suspect … and then, they make these changes without notifing us in a timely manner.

Way to go Kanoodle/Seevast !!! Way to win friends and influence people.

I've had the new Kanoodle ads running now for about a month. Yeah, I was ahead of the Google beating most took. I have to say I'm not all that impressed with Kanoodle … okay, I'm not impressed at all and here's why.

Their ads are not relevant to the information on the web page, not even close.

Half the time their JavaScript code doesn't work right. For example, on some of my three-tall skyscrapper ads … where I should be getting three text ads, it only feeds one. Yeah, that looks real nice on the page. I replaced the code several times with the same results. I'm guessing that Kanoodle (Pulse 360) are trying to get to a place of relevancy, so their system screws up and only feeds one ad … which wouldn't be as bad except that the ad isn't relevant either to the information on the page.

Okay, so those are my personal observations with the newer Kanoodle (Pulse 360) contextual ads service. I'd really like to hear some feedback on what others are expereiencing.

Anyhow, according to Ros…

On August 8th, Kanoodle announced that they will break out their content targeted sponsored links business from Kanoodle into a separate business called Pulse 360. ContextTarget, LocalTarget, BehaviorTarget, and BrightAds will move over to Pulse 360.

Kanoodle will continue to offer search targeted sponsored links through their KeywordTarget product.

Each of their companies will be held under a new parent company, Seevast.

The changes should be in effect by late September, if not sooner. Advertisers will be notified via email when any changes are required.

The Affiliate Guild has recently posted a great affiliate help list tips of 25 things that new and struggling affiliates trying to make a go of affiliate marketing should take a look at and give careful consideration to.

The Good Advice for New Affiliates post was inspired by Linda Buquet's super affiliate contest going on at 5 star affiliate programs.

Good Advice for New Affiliates
from the Affiliate Guild

25 Affiliate Tips To Success
1. Too much time building websites will bog you down. Make easy to maintain sites.

2. SEO does matter if you want targeted traffic.

3. Get a newsletter email opt-in on every page of every website you own.

4. Either get a forum or get a blog going. (Need one built?)

5. Write about your affiliate programs (article-repository.com). Tell everyone!

6. Focus on conversion not payout. Commissions are important though.

7. Get really, really niche.

8. Find affiliate programs that will be around awhile.

9. Find a search engine friendly cloaking script for your links.

10. There is more to affiliate life than Google! Diversify!

11. Learn about your affiliate programs and speak intellegently about them.

12. If you don't see what you want to represent, go get it. Consider your own affiliate network.

13. Make friends with Affiliate Managers … and if you have a lot of traffic ask for a bigger percentage on payout.

14. Work with reputable leadership (affiliate guild)

15. Buy from the affiliate program if you want to know how they work. We do it.

16. Monetize your websites.

17. If you have enough traffic sell ad space. If you have good SEO ranking, charge more for ads.

18. Ask for the sale. Most affiliate program banners don't close sales, you must do it.

19. You must work 8-10+ hours daily to be a successful super affiliate.

20. Keep it really simple … accomplish your goals with focused resources.

21. Find affiliate programs that offer a wide variety of advertising opportunities from banners to datafeeds.

22. Find affiliate programs that require strong marketing ethics and follow them, WIN-WIN.

23. Find affiliate programs that payout on schedule everytime. You're in control here!

24. Look for affiliate programs with affiliate tracking for phone sales you generate.

25. Look for affiliate programs with solid servers and software that works 100% of the time. Other affiliates write about the bad ones, so be aware and read the affiliate forums and blogs.

Posted by Bobbie Grennier on August 10, 2006 05:53 PM | Permalink

I just posted a great page on Google's Supplimental Index with an explaination of what it is and how to avoid it. And if you can't avoid it, then how to get out of it.

To get access to the page, you need to be a member of my Private Posts group.

By beoming a member of my Private Posts group, you gain access to my hardcore SEO knowledge and Affiliate Marketing tips.

To Get Tips on SEO, Design and Affiliate Marketing … Subscribe Now! 

It's the big yellow box to the right above my Affiliate Blogger image. 

How do you make sense of the Internet noise that's coming at you from all directions?

According to Seth Godin's Squidoo.com…

Searching online should really be called poking online. Because that's what you do. You poke around. You poke in Google and you poke at some ads. After looking at a bunch of links and pages, then, finally, you get it. You understand enough to take action—to buy something or make a decision. The thing is, this takes a long time.

Squidoo's goal as a platform is to bring the power of recommendation to search. Squidoo's goal as a co-op is to pay as much money as we can to our lensmasters and to charity. And Squidoo's goal as a community is to have fun along the way, and meet new ideas and the people behind them.

Their goal at Squidoo is to leverage the power of personal recommendation online.

That's an awesome goal, but my first visit to Squidoo left me muttering, "Huh?" I couldn't figure out how it worked. It's like being a PC user in a Mac environment with all the cute names for everything, but I just wanted to get in, do it and play. Instead, I had to do something I hate to do … I had to read the directions.

Squidoo has what they call Lenses. I call them web pages or blogs. They're listed in Lenserolls … so, in my mind that's something like a Blogroll. I came across a Lense that helped me a lot How To Squidoo.

Lensrolling is a way to share the love and create your own personal lens network. List your friends' lenses, relevant lenses on your topic, or even link to other lenses by you!"

Another must read page is thier Squidoo FAQ. There you can read about Modules, which according Squidoo are…

Modules are the building blocks of lenses. A module makes it easy for a lensmaster to point to links, images, blogs or even things to buy. Some modules are curated (you enter all the links and content manually) and others are automatic (you configure the inputs and then the lens draws on RSS feeds to update your lens without any work from you). Similarly, some modules are commerce-oriented and others are just content based.

See how this is like learning a whole new language?! But it's well worth the trouble. PC World calls Squidoo one of the top 25 websites to watch, so clearly reading the directions is going to be well worth your time.

Once you're up and running on Squidoo, you'll want to read the Hot Traffic Tips and Advice from Top Squidoo Lense Masters on how to drive that traffic to your Lense (aka web site).

Do You Squidoo? Try it!

Update added 7/11/07

Read a good post on Squidoo Lens and spamming and wanted to share the link with you.

One of the most frequently asked questions I get from affiliates has to do with how to cloak their links.

It's an easy to question to answer, but hard too because there are a number of ways of going about the whole task of cloaking links for your affiliate programs.

So, I decided to write up a page on How To Cloak Links and give you a general overview with a few tips and pointers. Let me know if it helps.

Google really wants you to share your personal information with them, and in an effort to get a little closer to you and all that valued marketing info … they're now offering a personalized Google account. Here's what Google says….

When you're signed in to Google Accounts, you'll now get more relevant, useful search results, recommendations and other personalized features. For example, if you use Google Bookmarks or Google Search History, you'll get more targeted web search results and recommendations for videos or gadgets. You can easily access these recommendations by adding the Interesting Items" gadget directly to your personalized homepage.

Like most of you, I have a Google email account … so, like you I'm probably going to cuddle in a little closer with this search mega-giant.

I received a nice email from Google today letting me know that they've upgraded their analytics tool. Here's the deatils….

We are happy to announce the release of a new version of the Google Analytics reporting interface. Since you are an existing user, you will automatically be upgraded - there is no action required on your part. To access this new version click the "View Reports" link next to any profile in your account by logging in at http://www.google.com/analytics.

For a smooth transition, we've listed some helpful resources and notes below.  Also, you will still be able to access your old reporting interface for at least a month by clicking "Previous Interface" below the "View Reports" link for any profile in your account. Other than a few improvements detailed in the version notes below, your data and configuration settings remain unaffected by your choice of interface and your data continues to be tracked in the same way as it was prior to this redesign.

*What is new?* In the new version, your reports have been redesigned for clarity, greater visibility of important metrics, and ease of use.  Here are just a few of the features you'll notice:

- Email and export reports: Schedule or send ad-hoc personalized report emails and export reports in PDF format.     

- Custom Dashboard: No more digging through reports. Put all the information you need on a custom dashboard that you can email to others.      

- Trend and Over-time Graph: Compare time periods and select date ranges without losing sight of long term trends.     

- Contextual help tips: Context sensitive Help and Conversion University tips are available from every report.The new interface has everything the previous interface had and more. In addition, links within reports make it easier to navigate related information and explore your data.

The following resources are available to help you get the most from the new Google Analytics interface:

- Report Finder Tool: will help you see where data from the previous interface is located within the new version (it is also linked to from within your reports on the left nav menu.     

- Product tour:        http://services.google.com/analytics/tour/index_en-US.html     

- FAQs for more details about the new version:
http://www.google.com/support/googleanalytics/bin/static.pypage=FAQ.cs

- Help Center: includes articles related to the new version:         http://www.google.com/support/googleanalytics/     

- Support: if you encounter any issues with the new version that you can't resolve with the help center, you can contact our support team through the Contact Us link at the bottom of the help center web page, or receive higher-touch support through a Google Analytics Authorized Consultant. Find one here:        http://www.google.com/analytics/support_partner_provided.html      

- Analytics Help Forum: If you would like to discuss the new version or get tips from experienced users, please visit the Analytics Help Forum in English within Google Groups at:        http://groups.google.com/group/analytics-help