Affiliate Blogger by Bobbie Grennier - Affiliate News, Affiliate Help Tips and Affiliate Marketing Programs

May 23, 2007

Google's Altering the Face of Adsense Arbitrage

There's a lot of chatter around the Net right now about the letters that Google is sending out to some of their AdSense publishers. The keywords here is "some" are getting them, while others are not.

I personally don't practice artbitrage, although I get it, clearly I can't speak from experience. What I'd rather do is point you in the direction of a few quality postings on the topic and let you get yourself educated.

Post to read are:
http://www.shoemoney.com/2007/05/19/adsense-arbitrage-just-the-facts/
http://www.jensense.com/archives/2007/05/google_adsense_16.html

That's it. You won't learn what arbitrage is, but if you're practicing it … get straight on what's going on.

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April 7, 2007

2007: 5 Steps To A Successful Web Site

1: Accessibility

Search engines must be able to access your web pages. If search engines cannot parse your web pages, then they will ignore your site and you won't get good rankings.

Make sure that your web server does not return any error codes when search engine spiders visit your web pages. If your server returns an error code, search engines will not index your site.

The correct code should be "200 OK". You can check the status code that your web server returns to search engines with IBP's search engine spider simulator (free).

In addition, make sure that the HTML code of your web pages does not contain errors that prevent search engines from indexing your site.  The content of your web pages must make sense to search engines. Do not use images or Flash to present the main content of your web pages.

2: Site and information architecture

Your web site should have a good site architecture to make sure that it is not just a collection of random web pages. The pages of your web site should be related by topic and they should show search engines that your web site is relevant to a one topic or niche.

This is very important because most major search engines seem to use latent semantic indexing in their ranking algorithms.

3: Keywords choice

Choosing the right keywords is one of the most important steps that determines whether your SEO efforts are successful or not. Consider hiring an SEO Writer.

It's best to focus on 2 or 3 word keywords for search engine optimization. One word keywords are less likely to convert to a sale, and they are also much more competitive. So, focus on keyword clusters of two and three keywords together.

4: Content

Web sites that only offer articles and affiliate/AdSense links that can be found on dozens of other web sites will have a harder time getting search engine rankings.

Try to create unique and trustworthy content that separates your web site from the others. Write — and write more — unique content for your web site to make sure that your web site becomes the best resource of information for that topic/niche.

5: Inbound links

Without good inbound links, it is impossible to get high rankings on major search engines. You should get as many links as possible from related web sites. The more targeted and relevant the link, the more it will help your search engine rankings.

 

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February 27, 2007

Pondering Matt Cutts

You know back in January there were rumors afoot that Matt Cutts was inimating that he might be ready to try something different. Something other than being the poster boy of Google and the search engine optimization (SEO) community.

I was this quote from Matt's blog that raised the eyebrows…

"I love working at Google, but at some point my wife is going to wake up and smell the coffee. She’ll say 'Hey, we agreed we’d try this Google thing for four or five years, and then I’d get to pick what to do next. It’s been like eight years now! When do we move on to our next adventure?'"

But it's a month later and I haven't heard any more on this topic, and that's a good thing. Matt Cutts is all about ethical SEO methods, and he tries to make sure that search engine spammers aren't the ones getting the good results in Google. Although Matt and the BlackHat community hold a mutual respect for each other I think … at least, it seems that way to me.

Matt works for the quality group of Google, specializing in SEO issues. He is one of the co-inventors listed upon one of the most well-known patent filings from Google: "Information retrieval based on historical data". He wrote SafeSearch, Google's family filter. He was the first to publicly propose to use historical web site information to identify link spam.

Matt Cutt's blog is the semi-offical source for upcoming Google ranking updates. So, many of us are glad Matt's around to answer questions and give guidance. It's nice to have a guy who knows what he's talking about at the keyboard.

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November 22, 2006

Content for Affiliate Websites

Joining solid affiliate programs is a good start. But the affiliate program is usually only going to give you banner ads and text ads … most don't provide the content part.

Here's my advice, do a search on "free rewrite articles." Pick an article repository, go there, search on your keywords … not sure what they are for you, but an example would be "music" … be as specific in the keywords as you can. Music might be too general.

Grab yourself some articles. You must publish articles with the author's signature at the bottom. Give credit for the content where credit is due.

Now, keep yourself out of trouble with Google. You have to write some content too. You need to have about 20-40% of the content on the page be unique. On every page!

So, if I were you I'd write a few paragraphs about the article's topic, maybe getting a little focused on the keywords you're going for on that page. Definately use your keywords as the anchor text for the affiliate program's links.

Meaning, if you're talking about electric guitars on a page and have an article on electric guitars, then in the part you write, link the words "electric guitars" to the affiliate program's link to their electric guitars. See?

You can't touch the content of the author's article. It's a matter of honor on that reguard. It's your way of valuing that author giving you free content.

Basically, you're writing an intro to the article and you need to make a clear distinction between what you're writing and what the other guy wrote. This should resolve your content issues for now.

It's a lot of work, but that's how it's done. Dig in!

Currently, I don't offer any one-on-one tutoring at Affiliate Guild … yet! If you guys think that's something I should do sooner rather than later, then let me know. I would have to charge a fee, but I also could keep it reasonable. Affiliate Guild has a complete school already in place, so it's not that hard to do.

You might have read my posts about the Affiliate Marketers Bootcamp. Taking this course is really helping me to be more aware of what the newer affiliate's needs are. It's all information I already know, but it's always good to hear it again. I'll be blogging and posting about things I think could benefit others. Maybe some of that will help you as well?!

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January 15, 2007

Affiliate Bootcamp Reviewed

Affiliate Marketers Bootcamp is taught by James Martell, and let me say that it is a good class for the very new to Affiliate Marketing. If you don't know how to make web pages, if you don't know how to do web hosting, if you're not a good writer or good at making graphics … then, this is the class for you.

James shows his students how to do all of these things and how to find the people who do it, if you don't. He shows his students some tools that make it possible for a complete newbie to step into the publishing world on the Internet.

For me it was the distinction that James made clear, that he is teaching "publishing" and not "web design" that really drove home the difference between James and myself. James is a web publisher, who has learned some skills about web design through the years. I am a webmaster and a web publisher, so for me some of what James had to say would not equate to my world-view on Affiliate Marketing … but makes perfect sense in his world.

Affiliate Bootcamp had a heavy emphasis on Google ads with some affiliate programs tossed in. I had hoped there would have been more on the affiliate program side of things, but maybe that's left for an advanced class someday. Datafeeds were explained only in so much as to what one does on your website, not how to actually do it. I definitely see this as advanced information that would have been too much for this group of students.

One of the best things James did was to help these newbies understand how to make quality websites that would also convert fairly well. For most of those people, that information was worth the price of admission.

Although I was good in class and kept my mouth shut, I deeply disagreed with James on the topic of SEO. James teaches his students not to have anything to do with SEO, and that means that if they need a writer, they are to find someone who writes without SEO in mind. I don't think there are enough words for me to use to express how much I disagree with that, but considering that I was in a class with mostly newbies … I'll just express my difference of opinion on that one here.

James, if you read this … please chime in and explain why. If I understand your logic, it's basically that a well written article will do the trick without the SEO considerations; what to speak of a room filled with newbies that would only be confused by the whole SEO game.

James gave these newbies a lot of resources to go get tools and content, again that alone was worth the price of admission because he saved them years of finding out this stuff the hard way.

The classroom environment James uses is state-of-the-art and very user friendly. I do wish James had allowed us to chat more before and after classes. I also wish we could have sent each other private messages. He had all those features turned off. It could have been a great opportunity for networking of services and cross-links, but it didn't happen. Shame.

Did James reveal all his tricks? Did he reveal all the good stuff? No, I'm sure he didn't. The advanced Affiliate Marketing knowledge is still something that's yet to peek out from the safe hold. Not too many super affiliates are going to reveal how they do their thing.

James knows far more than what he shared, but his Affiliate Marketers Bootcamp is a solid series of classes for the base beginner. I will recommend it and I'm glad I went through it myself. It was a good review and good for me to see how green the new guys really are.

James Martell's Affiliate Marketers Handbook

James Martell's Affiliate Buzz

I enjoyed James Martell a lot. He's a down to earth family man with a dream, a goal and a purpose. He shares his knowledge in ways that allow you to have glimpses into his world. So, he's not afraid for you to get a sense of him. I found his teaching style to be caring and sincere. James is definately not afraid to give you his opinion on things. So, for the newbie students who seek his knowledge, James is a real find for them.
You know another thing I liked about James is that he doesn't spam my email box like some marketers do. His messages are clear and to-the-point. He only sends emails periodically when he has something new to share. I appreciate that a lot and so do most affiliates.
The level of student support I received was exceptional. As a student, me emails were answered in a very timely manner … for which I thank Arlene Martell, his wife. Students were guided every step of the journey through emails and timely autoresponders.
In closing, I'd like to thank the Martell's (and LinkConnector who sponsored me) for allowing me into the Affiliate Marketer's Bootcamp classes. It confirmed for me some of what I do as an affiliate, and I think I will walk away from the experience with some very nice friends and new-found business relationships. Now, let's look to the future!

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June 12, 2008

Affiliate Blogger Recommends SENuke

 
 

Get Your FREE eBook

Holy smoke! This SENuke software is a real mind blower … and frankly it's about time we had a new product to help with Search Engine placement … and SO effectively too!

Get yourself signed up for a free trial. They'll give you a free ebook that describes some SEO techniques you can use with or without their software.

There's no commitment. You can test drive their software, if you like it, then there are two levels to chose from. But the serious affiliate marketing promoter should focus on the Pro version of SENuke. That one's wicke hot!

I'm using it … on a daily basis too!

 

 

 

SENuke Free Trial
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September 19, 2007

Zend PHP Conference & Expo

Join the World's Largest Gathering of the PHP Community!

Zend/PHP Conference & Expo 2007 

October 8-11, 2007, San Francisco, California

Fellow PHPers, you'll be interested in attending this event if you happen to find yourself in San Friancisco at this time.

Take the Zend PHP Certification Exam for Free! (a $125 value)
Conference attendees have the opportunity to take the Zend PHP 5 certification exam for free. You can prepare for the exam by taking the Certification Crash Course tutorials at the conference.

The ZendCon exhibit hall is the best place to see new products from industry leaders. Meet with the vendors in person and receive one-on-one briefings from exhibitors such as Adobe, IBM, Filemaker, Microsoft, MySQL, PayPal, SugarCRM, Sun and Yahoo.

More information:

Register 
Schedule
Speakers & Sessions
Exhibitors
Hotel 
Conference Wiki 

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September 1, 2007

SourceForge Announcement

Hello, SourceForge.net User,

 

In connection with the ongoing SourceForge.net Marketplace open beta, and our recent TRUSTe certification, on 2007-08-21 we published an updated Privacy Statement for the SourceForge.net site.

 

Until 2007-09-04, when the the updated Privacy Statement will become effective, it will be available at the following link:

https://sourceforge.net/docs/H11/

 

Thereafter, it will take the place of our existing Privacy Statement and will be available at the following link: https://sourceforge.net/docs/H02/

 

Thank you,

 

SourceForge.net staff

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August 4, 2007

Affiliates using Article Marketing

Article Marketing for Affiliates

This video from DiamondSEO does a nice job of summing up the two methods of article marketing by affiliate marketing affiliates. Can you see the difference in where to publish your articles and why?

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