You know I recent did a post showing John Reese a little love and I wanted to added that it's acts of amazing charity that cause me to like this guy  … in adition to his marketing knowledge.

John recently donate $5,000 during the Karaoke 4 Cancer fund raiser that was sponsoredby PayPerPost. Way to go John!

You know back in January there were rumors afoot that Matt Cutts was inimating that he might be ready to try something different. Something other than being the poster boy of Google and the search engine optimization (SEO) community.

I was this quote from Matt's blog that raised the eyebrows…

"I love working at Google, but at some point my wife is going to wake up and smell the coffee. She’ll say 'Hey, we agreed we’d try this Google thing for four or five years, and then I’d get to pick what to do next. It’s been like eight years now! When do we move on to our next adventure?'"

But it's a month later and I haven't heard any more on this topic, and that's a good thing. Matt Cutts is all about ethical SEO methods, and he tries to make sure that search engine spammers aren't the ones getting the good results in Google. Although Matt and the BlackHat community hold a mutual respect for each other I think … at least, it seems that way to me.

Matt works for the quality group of Google, specializing in SEO issues. He is one of the co-inventors listed upon one of the most well-known patent filings from Google: "Information retrieval based on historical data". He wrote SafeSearch, Google's family filter. He was the first to publicly propose to use historical web site information to identify link spam.

Matt Cutt's blog is the semi-offical source for upcoming Google ranking updates. So, many of us are glad Matt's around to answer questions and give guidance. It's nice to have a guy who knows what he's talking about at the keyboard.

You can now target your PayPerPost (PPP) campaigns based on Google PR, Alexa score and topic and domain.

It's getting a lot of thumbs up from the advertisers. Honestly, I like it, but not sure if they will be able to pull it off or not. I recently ran an ad with PayPerPost where I was very detailed about what I wanted, but still a very easy post to make for the publishers. I guess because I was so specific I didn't get even one taker.

I chalked it up being a little more focused on who I wanted posts from. Like I wouldn't accept any MySpace and I wanted PR3 or higher. I asked for the bloggers to some how be related to the niche I was campaigning for. So basically, I'd already narrowed myself … and for that, I got zip.

My guess is that the publishers will need to get educated and come around to what the advertisers want if they want to get paid for posting. Otherwise, it's best to just enjoy your blog and forget the PPP aspect. PayPerPost's move towards segmentation is a clue that the blog advertising market is heading in a new direction.